My View of SEO and SMO
SMO is about getting as many sites to link to your site via the widely available tools on social media Web sites like digg.com, stumbleupon.com and Facebook. SMO goes above and beyond the usual SEO best practices. SMO also incorporates videos and images as optimal content. SEO gains a lot from SMO, not only through the generation and maintenance of organic backlinks but also because SMO is able to draw on the core concepts of SEO to create a mutually beneficial relationship.
Social Media Optimization aims to drive traffic to your site and to generate backlinks. Backlinks can be links from another site to your site. These links help increase your authority on search engines and improve your rankings. Links from social media sites and organically generated traffic also help to generate traffic. Organic links are links which are not paid for by a third party. These links are excellent and add the most value to a site. They are trusted by search engines and bring in a lot of visitors. SMO can be seen as a crossroads between SEO and online reputation management (ORM), as well general Web marketing.
SMO as part of SEO
SEO is not a complete system. Every SEO campaign must consider inbound linking. While there are many ways to do this, the best way to get them is organically. These links can be difficult to find which is why their value is higher. They can also be used to show the quality of your content. Only high-quality content can have a lot organic backlinks. Search engines are aware of this and rank pages accordingly. For an SEO campaign to be effective, organic linking must be included. To maximize backlinks, paid linking and organic link can be combined for many sites.
A typical SEO campaign would address text content, METAtags, architecture/URLs, inbound links and inbound link. This means that inbound linking makes up about 60% of your rank. This means that inbound linking is the most crucial aspect of determining where you rank on the engines. Content is certainly important but major engines consider links the best way to determine a site’s authority. The site’s text and inbound links determine which keywords rank best. However, inbound links have a significant impact on authority and power.
This is a key factor in the success of any SEO campaign. Although you may have the best web content, it’s not possible to rank well for search terms that aren’t related. SMO is about not focusing on search engines, but instead looking at the millions of sites that might also enjoy our content and directing their users to it. By doing this, we optimize a website for search engines as well as Webmasters. SEO is what search engines are looking for, while SMO is what other websites want. They are combined to make the most successful campaign.
Link Baiting and Traffic
Link baiting involves writing good articles that people want others to link to. Link baiting is naturally viral as it relies upon many people to share it. It is possible to get people linking to your articles by simply writing them in certain ways. It is essential that articles are informative. However, it is possible to make them more interesting and useful enough to serve as link bait.
A link bait article’s goal is to attract readers enough to want to link. There are many hooks you can use to attract readers to your article.
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Informational Hooks- This is where you will find very valuable and rare tips as well as news that can be of benefit to the reader. These may be detailed guides or news articles. This is probably the most widely used type of hook.
Humor Hooks- Make something hilarious that people will notice. This is the most difficult hook to create. People like so many things, it can be difficult for someone to find something they love that will get a lot of clicks. Humor hooks are usually funny videos.
Negative hooks – These articles attack or criticize a popular issue. Negative hooks shouldn’t be recommended for any business site as they can cause negative buzz and generate negative attention for the company. They do however attract a lot more traffic and links.
Widget Hooks – Create a tool which is popular on your website or embed it on others’ Web sites. Adobe’s Acrobat Reader program is a great example. It is linked to thousands and thousands of Web websites so that users can view pdfs.
Long term link baiting depends on quality content. Writing low-quality content will make it difficult to attract long-term linkbait traffic. Also, viral sources are typically volatile. They are therefore temporary. Negative hooks, such as humor, are also volatile because trends and fads rapidly change on the Web. It is important to keep improving your link baiting abilities after you have published one piece of content.
Content and World
SEO and SMO share the same goal: To bring content to the masses. The approaches they use to this are different but overlap. It is essential to first create our content in order to draw attention. Your text content must be appealing and interesting to your target audience. If it doesn’t appeal to your audience, people won’t link to it. It will also make it difficult to rank the page. You might think it would be tempting for you to pay 100% to link to your boring content. But, it’s better to simply write the content directly from the beginning. We should strive to improve the quality and usability of the Web. Remember this when you are writing content.
Once we have great content on the website, we want everyone to be able to access it. We also want to encourage friends and family to do so. You can do it via organic search. SEO works well with SMO. It covers all the bases. SMO is directly related to social media sites but it also refers the way that content can be shared easily. You can do this by using the following:
Company profiles are available on social media sites, such as Facebook and MySpace
RSS feeds to your blog entries
Optimized Press Releases
Adding social-media submission buttons to articles
Incentives for webmasters linking back to your articles
Flickr online photo galleries showing your offices
YouTube channel for videos
Submit RSS feeds, articles and other information to aggregate sites
Add a ’email it to a buddy’ button
Establish a mini PR campaign around the new link bait article
These are simple ways of increasing your visibility and exposing your content to the rest of the world. But they are often overlooked. These are not the best traffic generators by themselves, but when combined they can make a powerful source for inbound links and traffic. The more eyes your content is exposed to, the greater number of backlinks will you receive.